Last updated: September 18, 2026
Military and First Responder Discount Policy
EM Healthcare & Associates is grateful for the service of military members, veterans and first responders. Eligible individuals and qualifying immediate family members may receive a 10% discount on designated self-pay services provided directly by the clinic.
This discount applies only to eligible services paid directly by the patient. It does not apply to insurance-billed services or insurance cost-sharing amounts.
Who Is Eligible?
Active-Duty Military Members
Current members of the United States:
- Army
- Navy
- Air Force
- Marine Corps
- Coast Guard
- Space Force
A valid active-duty military identification card or other acceptable proof of current service may be required.
United States Military Veterans
Honorably discharged veterans of the United States Armed Forces may qualify. Acceptable documentation may include:
- Veteran Health Identification Card
- Veteran ID Card
- DD Form 214
- Military retiree identification
- Other documentation accepted by the clinic
First Responders
Eligible first responders may include currently serving:
- Law enforcement officers
- Firefighters
- Emergency medical technicians
- Paramedics
- Other qualifying emergency response personnel
A current department-issued identification card, badge or other proof of service may be required.
Qualifying Immediate Family Members
The discount may also be extended to:
- Spouses of eligible individuals
- Dependent children younger than 18
The clinic may request documentation confirming the family relationship.
Discount Amount
Eligible patients may receive 10% off the clinic’s standard self-pay price for qualifying services.
Not every service, product or charge is eligible. Please confirm eligibility and the applicable self-pay price with the clinic before scheduling or receiving a service.
Eligible Self-Pay Services
The discount may be applied only to services that:
- Are designated by EM Healthcare & Associates as discount-eligible
- Are provided and billed directly by the clinic
- Are paid entirely by the patient
- Are not submitted to an insurance carrier
- Are not subject to an insurance contract or other restriction that prevents the discount
Qualifying services may change. Please contact the office before your appointment to confirm whether the service you are considering is eligible.
Insurance Cost-Sharing Is Not Discounted
The military and first responder discount does not apply to any service submitted to health insurance.
The discount cannot be used to reduce or waive:
- Copayments
- Deductibles
- Coinsurance
- Insurance-assigned patient responsibility
- Noncovered balances associated with an insurance claim
- Charges remaining after an insurer processes a claim
If any portion of a service is billed or submitted to an insurance carrier, the discount cannot be applied to that service or its remaining balance.
Patients may not combine insurance billing with the self-pay discount for the same service.
Additional Exclusions
Unless the clinic provides written confirmation otherwise, the discount does not apply to:
- Laboratory services billed by an outside laboratory
- Imaging or diagnostic services from outside facilities
- Specialist or third-party professional fees
- Prescription medications
- Retail products
- Medical supplies
- Supplements
- Services already subject to another discount or promotion
- Insurance-billed services
- Insurance copayments, deductibles or coinsurance
The discount has no cash value and cannot be exchanged for cash, transferred to another person or applied retroactively to previous charges.
How to Request the Discount
-
Tell the Clinic Before Your Visit
Inform the office that you would like to use the military or first responder discount when scheduling or before services are provided.
-
Provide Proof of Eligibility
Present an accepted military, veteran or first responder identification document. Qualifying family members may be asked to provide proof of their relationship to the eligible individual.
-
Confirm That the Service Qualifies
Clinic staff will confirm whether the planned service is eligible and provide the applicable self-pay price.
-
Pay the Self-Pay Balance
The discounted balance is due according to the clinic’s self-pay payment policy. The service will not be submitted to insurance.
Additional Policy Terms
- The discount cannot be combined with another promotion, package discount or special offer.
- Eligibility must be verified before the discount is applied.
- The discount applies only to designated services provided directly by EM Healthcare & Associates.
- Previous services and balances are not eligible for retroactive adjustment.
- The clinic may modify or discontinue this policy at any time.
- Application of the discount remains subject to applicable laws, payer agreements and clinic policies.
A Veteran-Owned Palm Bay Clinic
EM Healthcare & Associates is led by Ebony Maynard, APRN-FNP, a military veteran and former law enforcement officer.
The clinic is proud to serve military families, veterans, first responders and members of the Palm Bay community through primary care, veterans health services, geriatric care and other currently available clinical services.
Questions About Eligibility?
Contact the office before scheduling to confirm your eligibility, the required documentation and whether your planned service qualifies for the self-pay discount.
EM Healthcare & Associates5200 Babcock Street NE, Suite 301
Palm Bay, FL 32905
Office: (321) 541-5547
Fax: (321) 220-0032
Our Story -
EM Healthcare & Associates
Built on Passion, Powered by Purpose -
EM Healthcare & Associates was founded with a bold mission: to make high-quality, holistic healthcare accessible to everyone—regardless of background or financial status. Located near Palm Bay Hospital, our clinic offers a unique blend of conventional medicine and natural therapies to help patients heal, thrive, and take charge of their health.
Ebony Maynard, APRN-FNP, a military veteran and former law enforcement officer, leads our team with deep compassion and an unshakable commitment to serving underserved communities, sickle cell patients, and those seeking a natural approach to wellness.
Patient-Centered Care
We treat the whole person, not just the symptoms.
Accessibility for All
Everyone deserves a fair shot at great healthcare, no matter their circumstances.
Innovation & Excellence
We combine traditional medicine with cutting-edge therapies to provide the best care possible.
Meet the Team – Your Partners in Health
At EM Healthcare & Associates, you’re not just a patient—you’re family. Our team of highly skilled, compassionate providers is here to guide, educate, and support you every step of the way.
EM Healthcare Provider
Ebony Maynard, APRN-FNP
Ebony Maynard APRN is dual board Certified Family Nurse Practitioner who specializes in Sickle cell disease (SCD) & Family Medicine. As the founder and provider at EM Healthcare & Associates, she is trusted for her commitment to patient care and professionalism in every aspect of the medical practice. Ebony has 13 + years operating in many areas of healthcare including, neurology, intensive care, home health, assisted living, long term care, rehabilitation, family health, and military institutions.
Military Veteran & Former Law Enforcement Officer
As a military veteran and former law enforcement officer, Ebony Maynord pursued a Master of Science in Nursing with a specialization in Family Medicine to combat the challenges her family has faced within the healthcare industry. We believe that access to quality care is every human’s right – regardless of your situation. Discover healthcare savings at EM Healthcare & Associates today. Contact Us >>
Specialist in Primary Care, Holistic Therapies, and Sickle Cell Management.
With years of clinical expertise and a passion for community health, Ebony Maynord, APRN-FNP, is dedicated to ensuring you receive exceptional care tailored to your unique needs and wellness goals. SERVICES >>
Certifications & Affiliations – A Clinic You Can Trust
Our partnerships, dedication to continuing education, and professional development certifications ensure that you can receive care that is not just effective – but cutting-edge, safe, and evidence-based.
EM Healthcare & Associates is a proud Black-Owned, Women-Owned, and Veteran-Owned by Ebony Maynard, APRN, FNP, MLD-C, Lymphatic specialist, Shockwave Therapy Specialist, Sickle Cell Disease Specialist – and MORE!
We are affiliated with leading medical organizations and uphold the highest standards of patient care, ethics, and innovation.
Care Financing Options – Affordable Healthcare for Everyone
At EM Healthcare, we believe financial barriers should never stand in the way of quality healthcare. We proudly accept:
💳 Fee-for-Service (FFS) – Pay for only the services you need, with transparent pricing.
💳 CareCredit – Flexible financing options to help you manage medical expenses.
💳 Private Health Insurance – We work with select insurance providers to maximize your benefits.
Take Control of Your Health Today!
You deserve a healthcare provider who sees the whole you—not just your symptoms. At EM Healthcare & Associates, we’re here to help you reclaim your health, vitality, and future.
📍 Visit Us: 5200 Babcock St NE Suite #301, Palm Bay, FL 32905
